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Tech Data Signs European Agreement with Tracktio

Enables Digitization of Traditional Industries

Barcelona, Spain, 17 July 2018:

Tech Data (Nasdaq: TECD) today announced a new pan-European agreement with Tracktio, a specialist provider of cutting-edge tracking solutions for industrial and logistics operations.

This strategic partnership will give Tech Data’s customers access to Tracktio’s portfolio of modular solutions, allowing them to offer rapid digital transformation to end users through the combination of a software platform and hardware devices. The solutions allow the locating of assets like pallets and forklifts, tracking of a factory's workload and monitoring of workers for safety and efficiency requirements, as well as company visitors.

 Tracktio's modular solutions include:

  • TrackSphere: An asset- and people-tracking software platform, easily customizable for integration with existing enterprise applications like ERP, WMS, MES. 
  • uRTLS: A high precision 2D/3D locator for indoor and outdoor use, with an accuracy error of just 30 cm, thanks to the Ultra Wide Band radio technology.
  • WideArea_Tracker: By leveraging LoRa and enhanced GPS position, the solution can track assets or people across 5 to 10 km.
  • Conventional RFID, NFC, barcoding or QR from third parties.

Craig Smith, vice president, IoT and Analytics Solutions Europe, at Tech Data, said: “There is a major transition towards digitization in traditional markets like manufacturing, warehousing, logistics, construction and mining, and customers need to virtualize their operations by keeping track of their production assets, people and operational processes.” Smith continued, “Tracktio’s portfolio of tracking solutions allows our partners to offer a variety of options to fit key strategic vertical markets, thereby significantly strengthening our IoT and Analytics offering.”

Fran Pinyol, director and co-founder, at Tracktio, said “We are proud to work with Tech Data’s professional team of IoT experts, who are committed to their customers and will help us to accelerate our business. Since we already work in collaboration with a number of Tech Data’s other vendors, it’s a true win-win eco-system combination.”

The partnership with Tracktio complements Tech Data’s growing, innovative next-generation technologies offering, as well as its IoT and Analytics solutions portfolio, which delivers production-ready IoT and analytics end-to-end solutions to a range of vertical sectors.

Tech Data recently demonstrated its IoT capabilities at its IoT on Wheels Roadshow 2018 – an IoT-enabled truck that visited 10 cities in six countries, and showcased on-board a range of IoT and analytics demonstrations for the manufacturing, retail, transport, logistics and smart spaces sectors.

The agreement with Tracktio will be rolled out in a phased approach across Europe from July.

For more information on Tech Data's IoT Solutions portfolio, contact

About Tech Data

Tech Data connects the world with the power of technology. Our end-to-end portfolio of products, services and solutions, highly specialized skills, and expertise in next-generation technologies enable channel partners to bring to market the products and solutions the world needs to connect, grow and advance. Tech Data is ranked No. 83 on the Fortune 500® and has been named one of Fortune’s World’s Most Admired Companies for nine straight years. To find out more, visit or follow us on Twitter, LinkedIn and Facebook.

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George Troughton
Communications Manager, Europe
Tech Data
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